Testing is the Key to PPV Profits
In a nutshell, PPV advertising should be able to provide you with an incredible source of cheap traffic. While this may be true, the fact of the matter is that many who try end up failing purely because they don't understand that although PPV advertising can provide tons of really cheap traffic, it isn't going to unless you know exactly what you're doing.
Mainly, this ties into the entire bidding system -- but the truth is that its affects extend far beyond that in a way. Granted, the bids that you make are going to determine just how much you end up spending on PPV advertising, but what you also need to remember is that it is the returns on that investment that you're most worried about -- and that is going to be determined also by how much you're able to earn from the bids that you make.
Sure, you might spend $1,000 bidding on certain keywords, but if you're earning $2,000 in return, are you really going to object?
Basically, the only way in which you're going to be able to optimize your PPV advertisements and truly start to turn them into profitable endeavors is to test them. Not only should you test your bids on various keywords, but you should test the offers that you're able to promote through those keywords, and also, you should test the manner in which you're promoting them.
For example, for a keyword such as 'internet marketing', you could sell an internet marketing eBook, or promote an internet marketing list, or promote an internet marketing CPA offer. Just because one keyword isn't unable to sell one type of item, doesn't mean that it won't be amazingly effective when it comes to others.
If you're able to gather as much data as possible about all the campaigns that you run, you should be able to start to see what works and what doesn't. From then, you'll be able to determine just how you can improve certain campaigns, while at the same time know lost causes when you see them. All of this is the kind of advantage that will only come with experience, and testing.
Truth be told, if you intend to get far with PPV advertising, you're going to need to test. It isn't enough to just find one or two profitable bids and then sit back -- sooner or later, others might find those bids too. True success at PPV advertising means that you need to be constantly out looking for ways to improve your conversion rates and ROI.
End of the day though, you shouldn't over-test things. Once a certain bid has hit a respectable level, leave it be and move on to optimizing the next one. Over-testing will provide you with very little gains and just end up being a ton of hassle.
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