Looking at the Similarities Between PPV and Email Marketing
As many people have pointed out, PPV marketing and email marketing share quite a few links in common. In the hands of a savvy marketer, these links are the kind of thing that can be used to ones own advantage -- and so knowing just how closely PPV marketing and email marketing relate to each other is something that you should be able to benefit from.
For starters, both PPV marketing and email marketing are types of permission based marketing. What this means is that the potential customer is giving the marketer permission to market their products. In the case of PPV marketing, this is readily apparent considering the potential customer needs to first agree to have adware installed before they actually end up seeing any advertisements. That, in itself, means that the customer is granting permission to the PPV network to send them advertisements.
On the flipside, email marketing follows a similar trend, whereby the potential customer agrees to subscribe to an email list and be sent various emails for marketing purposes. Not all of those emails may take the form of 'advertisements' per se, but it really all boils down to a concerted marketing effort at the end of the day.
As far as surface similarities go, it would be save to say that PPV marketing and email marketing are tied closely together. When you look deeper though, there are more links that connect them and the potential customers within them.
Both of these types of marketing primarily consist of people who are willing to exchange for things that they want. For example, exchanging an email in order to receive an incentive, or downloading adware in order to obtain a certain product. While all of this really falls under the bracket of 'permission based marketing' it is essential that you understand that the permission is (mostly) being granted in order to obtain something.
Due to this, the breed of potential customers that thrive within both PPV marketing and email marketing is of the type that would be willing to 'give off' things in order to receive other things in return. Any marketer will instantly recognize that this bodes well for them, as it means that they stand a good chance of being able to promote a wide variety of things -- not the least of which would include CPA offers.
Knowing that email marketing and PPV marketing are so interlinked is a huge advantage. It will allow you to make the best use of your efforts in PPV marketing by liasing it with list building, and ultimately, email marketing. More importantly though, if you can pull it off, you'll be really raking in cash!
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