Essential Ingredients for a New PPV Campaign
Keep this at the forefront of your thoughts always: You cannot go into a new PPV campaign completely blind. If you do, chances are you'll find out very quickly that it is doomed for failure -- unless you happen to get tremendously lucky and strike gold by sheer happenstance. In reality though, before you start any new PPV campaign you need to have a number of essential ingredients sorted out beforehand.
Chief among these would be your targeting and the method of monetization. Both of these, together and apart, have the potential to make or break any campaign. It isn't enough to just think, "Oh, I'm going to promote stuff to do with mobile phones on keywords that relate to mobile phones." What you need are actual specifics as to what keywords would relate most to the offer or product that you're promoting, or what website would be best for you to target in order to promote it.
Even that is really just the beginning though. Quite frankly, the other ingredients that you need consist of things that many beginners don't even think about until they're already committed to a campaign. Of all of these, one stands out clearly above the others, and it is: A truly comprehensive tracking system that is capable of measuring as much data as possible.
When it comes to tracking systems, the rule that you need to remember is this: There is no such thing as too much data. Sure, you might not ever make use of all the data that you gather -- but having it around and not using it is a lot better than needing it but not having it around, right? All said and done, you need to make certain that you have as many bases as possible covered when it comes to tracking data.
In certain situations, your tracking will already be taken care of by the PPV network and possibly CPA or affiliate network that you're using. Because all of these networks generally track data by themselves, you'll find that by using both sets of data, you should have practically everything that you need to tweak and improve your campaigns.
However, if you're using PPV to promote your own landing page or squeeze page, then you'll have to track the data for that page yourself -- otherwise your data will have some very obvious 'gaps' in it, and you won't be able to use it to your best advantage.
Last but certainly not least on your list of ingredients is your budget. Without a budget, you're not going to be able to handle PPV advertising. It doesn't need to be a 'huge' budget, but it at least needs to be enough to allow you to try and test out a number of different variations before you're able to find one that is able to pull in a profit.
Seeing as you now know exactly what you need to start a new PPV campaign, the big question is: Are you ready?
|
